Category: Hunter Lovins

Business Stepping Up: Episode Three: New Rules in the Era of Sustainable Marketing
Post

Business Stepping Up: Episode Three: New Rules in the Era of Sustainable Marketing

Huffington Post L. Hunter Lovins September 2017 With Jorge Fontanez, Professor of Marketing, Bard MBA in Sustainable Management These are turbulent, uncertain times. As climate change drives catastrophic weather events, political discourse creates a “new normal.” Rules are broken. Which means some rules no longer apply. This creates challenges but also opportunities for marketers, and...

Business Stepping Up: Impact Investing: Moving Money From Harm to Healing
Post

Business Stepping Up: Impact Investing: Moving Money From Harm to Healing

Huffington Post L. Hunter Lovins October 2017 With Kathy Hipple, Partner, Noosphere Marketing Finance is the mother of all human systems. In order to meet the challenge facing us, from shifting to renewable energy and implementing regenerative agriculture, we have to change finance. Kathy Hipple, Professor of Finance and Accounting at Bard MBA, believes we can play a role...