Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.


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Latest News

Ocean Acidification- NCS Intern Blog Post

Blog Post: Ocean Acidification BY: TATJANA KUNZ (Summer Intern 2017)   Even those of us in landlocked Colorado, 745 miles from the nearest shore, rely on the ocean. The ocean absorbs large amounts of the [...]

4 October 2017 | Boulder, CO | Rachel’s Network Fall Retreat

L. Hunter Lovins “The Mother of All Disruptions” (Download PDF Slideshow Here) Please contact [email protected] for the powerpoint slides.

Sue the Bastards

Floods Huffington Post L. Hunter Lovins September 2017 When flood waters rose in Houston and Hurricane Harvey spread eastward to already battered regions of the Gulf coast, the urgent priority was preservation of life, evacuation of [...]

Business Stepping Up Episode II: Entrepreneuring a Finer Future

Huffington Post L. Hunter Lovins August 2017 Episode II – Wrath of Businesses Stepping Up Finer Future With Alejandro Crawford: managing director of Acceleration Group, and partner in Tangible Creative, As the U.S. steps back from [...]

Business Stepping Up: The Principles of Sustainable Management

Sustainable Management Huffington Post L. Hunter Lovins August 2017 The first in a series in which I will chat with change-agent professors delivering sustainability expertise. In the early 1990s, Professor Mike Russo suggested that there [...]

Crisis May Trigger Transition

Policy Forum February 2017 Biodiversity Could Trump be the catalyst for a seismic shift toward a sustainable and desirable future? The election of Donald Trump to the US Presidency could enable the creative [...]

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About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

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One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

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Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.





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Hunter Lovins at the #SOCAP opening plenary:
"There are no technologies or economic barriers to converting renewable energy sources. It is a question of whether we have the societal and political will."
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Did you know that most credit unions fund fossil fuel projects? Change Finance, a majority women-run asset manager, just launched the FIRST and ONLY fossil fuel-free socially responsible EFT. Informed by the #SDGs, CHGX is a financial leader in the #divestment movement. ... See MoreSee Less

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"What is the Green Economy?" ... See MoreSee Less

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FINALLY, the clouds are lifting along the Front Range, leaving behind snow-capped peaks. ... See MoreSee Less

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Solar power keeps rising. What's next? ... See MoreSee Less

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