Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.


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Latest News

Business Stepping Up: Episode Three: New Rules in the Era of Sustainable Marketing

Huffington Post L. Hunter Lovins September 2017 Business With Jorge Fontanez, Professor of Marketing, Bard MBA in Sustainable Management These are turbulent, uncertain times. As climate change drives catastrophic weather events, political discourse [...]

Business Stepping Up: Impact Investing: Moving Money From Harm to Healing

Huffington Post L. Hunter Lovins October 2017 Business With Kathy Hipple, Partner, Noosphere Marketing Finance is the mother of all human systems. In order to meet the challenge facing us, from shifting to renewable [...]

Consumer Awareness Creates Brand Accountability in the Fashion Industry

Huffington Post L. Hunter Lovins November 2017 Fashion Industry With Catherine Tedrow and Lauren Hill, Bard MBA students Remember how you felt after hearing about the collapse of the Rana Plaza? More than 1,100 [...]

Business Stepping Up: Consulting for Change

Huffington Post L. Hunter Lovins November 2017 Consulting With Laura Gitman, Senior Vice President at BSR Laura Gitman has been a consultant her whole working life. Working with a variety of companies, helping them [...]

The Battle for Boulder’s Future

Renewable Energy Huffington Post L. Hunter Lovins October 2017 In the placid university town of Boulder, Colorado, a battle rages that will shape the future of the city and its citizens. On November [...]

Elon: Puerto Rico Needs You

Floods Huffington Post L. Hunter Lovins September 2017 Puerto Rico is a mess. Or if it’s not, as Tommy Lee Jones observed in the movie No Place for Old Men, “It’ll do til [...]

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About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

We are a proud member of 1% for the Planet!

One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

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Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.





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Today we remind ourselves to be thankful for the bounties that our planet provides. We need to make decisions that protect and regenerate this beauty! ... See MoreSee Less

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Don't miss Hunter's LIVE interview today at 11:30MST on Regenerative Economics at the Disruptive Innovation Festival ! ... See MoreSee Less

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The Change Finance Diversified Impact U.S. Large Cap Fossil Fuel Free ETF [CHGX] launch on the New York Stock Exchange on Wall Street last week. What an exciting moment in the history of investing!
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Last year, #GivingTuesday broke a record with $168 million in charitable donations worldwide. Join the global giving movement this year and support NCS.

Tag our social media handle, alongside #GivingTuesday, and encourage your friends to start off the giving season right.
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Our favorite #Shero, featured by #ClimateOptimist ! Hunter is pushing society closer towards A Finer Future through facts, time-tested expertise, and immeasurable global influence. ... See MoreSee Less

We're shining a light on our climate #shero’s during #COP23. Awesome #climateoptimist Hunter Lovins! Natural Capitalism Solutions Pls Repost

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