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Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.

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Latest News

23 February, 2017| OECD Conference| Leading for WellBeing

L. Hunter Lovins "Leading for WellBeing" (View/Download Slideshow Here)

20 February 2017 | New York, NY | REI Bard Talk

L. Hunter Lovins: "A Finer Future" (View/Download Slideshow Here)

Integrated Bottom Line

Today’s business leaders are running partially blind. The way in which they keep accounts is failing to deliver the complete information that they need to track assets and liabilities properly. As more companies use the [...]

Regenerative Agriculture: Balbo Jr, Lovins and Potočnik – CE100 Annual Summit 2016

Revitalizing Agriculture Approach pioneer Leontino Balbo Jr, author and expert on Natural Capitalism Hunter Lovins and former European Commissioner for Environment Janez Potočnik discuss a new approach to agriculture. Find out more about the Ellen [...]

The Future of Oil & Gas – With Hunter Lovins and Dave Peterson

"A Public Affairs" on KGNU on Thursday, August 5, 2016. Hunter Lovins of Natural Capitalism Solutions and Dave Peterson, who has served on the Colorado Oil & Gas Conservation Commission, discuss the future of oil and [...]

Beyond the Limits-Executive Summary

Confronting Global Collapse, Envisioning a Sustainable Future by Donella H. Meadows, Dennis L. Meadows, and Jorgen Randers Twenty years ago, after working with global data and with a computer model called World3, we came to [...]

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About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

We are a proud member of 1% for the Planet!

One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

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Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.

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John set the stage for the Regenerative Future summit. Watch all of the talks at regenerativefuturesummit.org/recording/ ... See MoreSee Less

We're feeling inspired and hopeful among great collaborative partners on day 2 of Natural Capitalism Solutions' Regenerative Future Summit at University of Colorado Boulder. What inspires you or gives...

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Clean Energy Action is hosting Author, entrepreneur, Stanford educator, and international thought leader on disruptive change in energy systems, Tony Seba.

“The clean disruption will flip the architecture of energy and bring abundant, cheap and participatory energy. Just like those previous technology disruptions, the clean disruption is inevitable and it will be swift.”
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Don't Miss Tony Seba at CU!

June 8, 2017, 8:00pm - June 8, 2017, 10:30pm

Clean Energy Action is hosting Author, entrepreneur, Stanford educator, and international thought leader on disruptive change in energy systems, Tony Seba. “The clean disruption will flip the arch...

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Thanks to three leaf catering for firing up the summit Wednesday! ... See MoreSee Less

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At this fragile moment in history, we need to figure out how to translate progressive energy into power and reclaim institutions. And remember, the tactics of building a movement do matter, but they can't replace an inspiring, aspirational message. ow.ly/2FiC30bOSPH ... See MoreSee Less

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The working group experience: A story of engagement, conflict, compromise, and co-creation. #RFSummit17 ... See MoreSee Less

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