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Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.


Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.

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Latest News

Business Stepping Up: Consulting for Change

Huffington Post L. Hunter Lovins November 2017 Consulting With Laura Gitman, Senior Vice President at BSR Laura Gitman has been a consultant her whole working life. Working with a variety of companies, helping them [...]

The Battle for Boulder’s Future

Renewable Energy Huffington Post L. Hunter Lovins October 2017 In the placid university town of Boulder, Colorado, a battle rages that will shape the future of the city and its citizens. On [...]

Elon: Puerto Rico Needs You

Floods Huffington Post L. Hunter Lovins September 2017 Puerto Rico is a mess. Or if it’s not, as Tommy Lee Jones observed in the movie No Place for Old Men, “It’ll do [...]

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About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

We are a proud member of 1% for the Planet!

One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

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Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.





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What does sustainability mean to you? ... See MoreSee Less

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2 months ago

Natural Capitalism Solutions

Our friends over at CU SEEC are partnering with B Corporation for a environmental business workshop, this Thursday in Boulder! If you currently own a business, and want to evaluate your current or future environmental business impact, come for a consultation that can help set you up for success. Tickets in description, RSVP today!

Best for Colorado WorkshopFebruary 1, 2018, 6:00pmCU SEECOn Feb. 1, CU's Net Impact Club, in cooperation with B Lab, will host a Best for Colorado Workshop for businesses in and around Boulder.

At the workshop, you will receive hands-on support from MBA students to complete a quick impact assessment for your business to benchmark your social and environmental practices. From here, you’ll gain access to a free online tool and resources that will help you track and improve your company’s performance, as well as compare your company’s impact on workers, communities and the environment against thousands of other businesses.

Come join us! RSVP here: goo.gl/5J7hTE

*Please bring: A laptop and information about your business’s social and environmental practices
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Hunter, Isabel, and Brandon taking notes at the Regenerative Organization Summit last Tuesday. We all walked away with a better understanding of "Regenerative" and its implications.

Thanks to Regis University College of Business and Economics SEED Institute and The Alliance Center for hosting a great event!
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2 months ago

Natural Capitalism Solutions

Check out Hunter at the Regenerative Organization Summit, hosted by the Regis SEED Institute. ... See MoreSee Less

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2 months ago

Natural Capitalism Solutions

Hunter's voice is loud and compelling: Let's solve climate change and make a profit."We have all of the technologies to get it done. The result will be a far more welcoming world for our children and for theirs. Doing this will deliver more livable communities, better jobs, and a much more secure world. Interestingly, this is precisely the world we would get if we simply followed the rules of good capitalism, ended perverse subsidies, and invested in least cost solutions. So c’mon: we can solve climate change at a profit."
—Hunter Lovins, President, Natural Capitalism Solutions

For more Voices for 100% Renewable Energy stories, visit 100percentrenewable.org/
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