Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.


Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.

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Latest News

23 February, 2017| OECD Conference| Leading for WellBeing

L. Hunter Lovins "Leading for WellBeing" (View/Download Slideshow Here)

20 February 2017 | New York, NY | REI Bard Talk

L. Hunter Lovins: "A Finer Future" (View/Download Slideshow Here)

Integrated Bottom Line

Today’s business leaders are running partially blind. The way in which they keep accounts is failing to deliver the complete information that they need to track assets and liabilities properly. As more companies use the [...]

Regenerative Agriculture: Balbo Jr, Lovins and Potočnik – CE100 Annual Summit 2016

Revitalizing Agriculture Approach pioneer Leontino Balbo Jr, author and expert on Natural Capitalism Hunter Lovins and former European Commissioner for Environment Janez Potočnik discuss a new approach to agriculture. Find out more about the Ellen [...]

The Future of Oil & Gas – With Hunter Lovins and Dave Peterson

"A Public Affairs" on KGNU on Thursday, August 5, 2016. Hunter Lovins of Natural Capitalism Solutions and Dave Peterson, who has served on the Colorado Oil & Gas Conservation Commission, discuss the future of oil and [...]

Beyond the Limits-Executive Summary

Confronting Global Collapse, Envisioning a Sustainable Future by Donella H. Meadows, Dennis L. Meadows, and Jorgen Randers Twenty years ago, after working with global data and with a computer model called World3, we came to [...]

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About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

We are a proud member of 1% for the Planet!

One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

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Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.





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One of our speakers for the 1st Annual Regenerative Future Summit, Rob Schuham of COMMONworks , speaking on capitalism, branding, and how humans interact.
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"I really wonder what gives us the right to wreck this poor planet of ours." -Kurt Vonnegut
When will the world accept #cleanenergy ?
#earthweek #pollution #sustainability #future
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Hunter Lovins , at the Smithsonian, prefacing her keynote speech at The Sustainability Consortium.

How can our society go beyond 'just' sustainability to a regenerative economy?
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Do economics ever feel complicated? Do you wish you could understand how to implement change?

Kate Raworth (a speaker at the ) gives insight to how we can create a regenerative economy:
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