L. Hunter Lovins
President and Founder
L. Hunter Lovins is the President and Founder of Natural Capitalism Solutions(NCS), a non-profit formed in 2002 in Longmont, CO. A renowned author and champion of sustainable development for over 35 years, Hunter has consulted on business, economic development, sustainable agriculture, energy, water, security, and climate policies for scores of governments, communities, and companies worldwide. Within the United States, she has consulted for heads of state, departments of defense, energy agencies and hundreds of state and local agencies.
Hunter believes that citizens, communities and companies, working together within the market context, are the most dynamic problem-solving force on the planet. She has devoted herself to building teams that can create and implement practical and affordable solutions to the problems facing us in creating a sustainable future.
Hunter has co‐authored fifteen books and hundreds of articles, and was featured in the award‐winning film, Lovins On the Soft Path. Her best‐known book, Natural Capitalism, Won the Shingo Prize. It has been translated into a more than three dozen languages and summarized in Harvard Business Review. Its sequel, The Way Out: Kickstarting Capitalism To Save Our Economic Ass, won the Atlas Award. Her latest, Creating a Lean and Green Business System again won the Shingo Prize. Watch for her forthcoming book, A Finer Future.
Hunter has taught at numerous universities around the world. Currently a founding professor of Sustainable Management at Bard MBA, she was named a Master at the Chinese De Tao Academy, where she helped launch the Institute for Green Investment in Shanghai. She is a Fellow of the Fowler Center for Business as an Agent of World Benefit at Case Western University.
Lovins has consulted for scores of industries and governments worldwide, including International Finance Corporation, Unilever, Walmart, the United Nations and Royal Dutch Shell, as well as such sustainability champions as Interface, Patagonia and Clif Bar.
Hunter lectures regularly to audiences around the globe, and has briefed senior officials in more than 30 countries. She has worked in economic development from Afghanistan to New Zealand, and served the King of Bhutan on his International Expert Working Group, charged with reinventing the global economy. She serves on the Executive Committee of the Club of Rome, the steering committee of the Alliance for Sustainability And Prosperity, and Capital Institute’s Advisory Board. A founding mentor of the Unreasonable Institute, Hunter teaches entrepreneurship and coaches social enterprises around the world. She is also a founding partner in Change Finance, an impact-investing firm. Hunter has won dozens of awards from the Right Livelihood Award (Alternative Nobel), Leadership in Business, The Rachel Carson Award, and the European Sustainability Pioneer award. Time Magazine recognized her as a Millennium Hero for the Planet, and Newsweek called her the Green Business Icon.
Selected List of Awards
- 1982 Mitchell Prize shared for an essay on reallocating utility capital
- 1983 Right Livelihood Award (often called the “alternative Nobel Prize” (video)
- 1993 Nissan Award for an article on Hypercars
- 1999 Lindbergh Awardfor Environment and Technology
- 2000 she was named a “Hero for the Planet” by Time Magazine
- 2000 Loyola University award for Outstanding Community Service
- 2001 LOHAS Leadership in Business Award
- 2001 shared the Shingo Prize for Manufacturing Research
- 2005 Pitzer College Distinguished Alumni Award
- 2005 Banksia Environmental Award
- 2008 Woodrow Wilson Visiting Scholar at Pace University
- 2008 Named to the Environmental Hall of Fame
- 2008 SAM/ SPG Sustainability Pioneer Award—considered the sustainability Nobel by the European financial community
- 2008 Newsweek dubbed her a “Green Business Icon”
- 2012 Audubon Society’s Rachel Carson Award (video)
- 2012 Good Business New York™ Good Business Leading Woman: 25 Dynamic Women Who Are Changing the World
- 2012 Women in Green Forum Trailblazer Award
- 2012 Care2 Environmental Impact Award
- 2012 Atlas Award for Climate Capitalism shared with Boyd Cohen
- 2012 Origin Magazine honored her as EcoRockstar
- 2015 Rock the Planet Planet Defender
- 2015 Minister of Environment of Ecuador for Lifetime Achievement on Behalf of the Environment.
- 2015 Humanistic Management Network Lifetime Achievement Award
- 2016 Long Island University Sustainable Pioneer Award
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Biographies for Download
1-page short biography .pdf file
Click on image(s) to download–these photos of Hunter were taken by Norm Clasen.