Tag: Hunter Lovins

Business Stepping Up: Episode Three: New Rules in the Era of Sustainable Marketing
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Business Stepping Up: Episode Three: New Rules in the Era of Sustainable Marketing

Huffington Post L. Hunter Lovins September 2017 With Jorge Fontanez, Professor of Marketing, Bard MBA in Sustainable Management These are turbulent, uncertain times. As climate change drives catastrophic weather events, political discourse creates a “new normal.” Rules are broken. Which means some rules no longer apply. This creates challenges but also opportunities for marketers, and...