MetropolisMag (by Martin C. Pederson) 27 April 2011 For our 30th anniversary issue, I interviewed three pioneers in the green building movement: Bill McDonough, USGBC President and CEO Rick Fedrizzi, and Hunter Lovins. It turns out all three of them share a common approach to environmentalism. They engage with business, rather than confront it. I’d call it...
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Sucking it up …
Dunno how much longer I can do this…. Nashville’s in my taillights, but at this rate it’s not clear that I’ll make Colorado. Our little Embraer jet’s slamming through the sorts of clouds that eat airplanes. Somewhere over Oklahoma. Can only imagine the violence below. This is the sort of day that makes one wonder...
The Book is Launched
It’s a thrill to launch a book, and standing room only at the Commonwealth Club in San Francisco is not a bad way to do it. That’s the honor that a lively audience gave me Tuesday. With my dear friend Joel Makower, editor of GreenBiz, presiding, Climate Capitalism made its formal debut to sustainability thought...
It arrived.
/]he first ever copy of Climate Capitalism arrived today. Margo Boteilho, our accountant, came in with the mail. I was giving an interview on my new book Climate Capitalism with Robert Colangelo of Greensense. It was my second interview of the day: this morning my co-author, Dr Boyd Cohen, and I did an hour long...
Dispatch from Iowa
Today’s frontline is Iowa. Natural Capitalism has been working with various communities here to enhance the profitability of their small businesses through a for-profit venture that some folk in California has asked us to help create a year or so ago. It’s done OK, that little business, running half a dozen “sustainability learning circles,” with...
Dispatches from the Frontlines of Sustainability
A block from Paddington Station in London is the Frontline Club, a haven for journalists and NGO activists who work on the front lines around the world. In its chic restaurant hang photos from wars its founders covered. And the original of the solitary man facing down a tank in Tiananmen Square. I belong, having...
"Convincing Even the Skeptics to Go Green" by Jim Witkin
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] New York Times (by Jim Witkin) 2 February 2011 Centuries of burning fossil fuels to power our modern lifestyles is warming our planet and changing our climate. Or not. So goes...
The Future of Industry
By L. Hunter Lovins, Emily A. Evans, Bonnie Nixon and Catherine Greener This paper was adapted an expanded for a global audience from a paper written for the UNIDO International Conference on Green Industry in Asia, September 2009. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=””...
Case Study: Railbelt Electricity Efficiency Landscape (REEL) in Alaska Roadmap
Radical Energy Efficiency in Your Community The REEL in Alaska Roadmap demonstrates how Alaskans in the Railbelt region of Anchorage, Juneau, and Homer can meet their electricity needs in 2025, using as little as 50% of the electricity used in the year 2000.Accomplishing this goal will lead to increases of $947,992,100 in economic output, $290,927,800...
Case Study: Fairbanks First Fuel
Economic Development Through Energy Efficiency Increasing the efficiency with which Fairbanks meets its electricity needs will create jobs, increase business incomes, and provide overall economic development for the community. Directed toward efficiency, each investment of $25,000,000 could eliminate the need for as much as 24MW of generating capacity. For more information on how Natural Capitalism...