Tag: Communicating Sustainability

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Don't Buy This Jacket: Lessons in Successful Values Marketing

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Sustainable Brands (by LH Lovins & Colette Crouse, 2012 NCS Intern) 18 December 2012   Ask any member of the Outdoor Industry Association’s Sustainability Working Group or Sustainable Apparel Coalition and they will...

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Burritos, Shampoo, and Blue Jeans – Oh My!

ALSO POSTED BY: Sustainable Brands 26 July 2012 Written by Lily Thaisz (Program Manager) & Colette Crouse 2012 Intern What do blue jeans have in common with burritos and shampoo? All are making the business case for sustainability and employee engagement. And they are doing so by empowering their employees, unifying company and employee values,...

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Engaging Employees in Sustainability 2.0

ALSO POSTED BY: Sustainable Brands 26 July 2012 Written by Toby Russell (CEO) & Thomas Hendrick 2012 Intern Sustainability is more than just a Global Reporting Initiative (GRI) checklist or making a commitment to reduce carbon emissions. It spurs innovation, creates new ways of delivering services, and often comes from ideas by employees at every...