Category: Blog

Business Stepping Up: Episode Three: New Rules in the Era of Sustainable Marketing
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Business Stepping Up: Episode Three: New Rules in the Era of Sustainable Marketing

Huffington Post L. Hunter Lovins September 2017 With Jorge Fontanez, Professor of Marketing, Bard MBA in Sustainable Management These are turbulent, uncertain times. As climate change drives catastrophic weather events, political discourse creates a “new normal.” Rules are broken. Which means some rules no longer apply. This creates challenges but also opportunities for marketers, and...

Business Stepping Up: Impact Investing: Moving Money From Harm to Healing
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Business Stepping Up: Impact Investing: Moving Money From Harm to Healing

Huffington Post L. Hunter Lovins October 2017 With Kathy Hipple, Partner, Noosphere Marketing Finance is the mother of all human systems. In order to meet the challenge facing us, from shifting to renewable energy and implementing regenerative agriculture, we have to change finance. Kathy Hipple, Professor of Finance and Accounting at Bard MBA, believes we can play a role...

Consumer Awareness Creates Brand Accountability in the Fashion Industry
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Consumer Awareness Creates Brand Accountability in the Fashion Industry

Huffington Post L. Hunter Lovins November 2017 With Catherine Tedrow and Lauren Hill, Bard MBA students Remember how you felt after hearing about the collapse of the Rana Plaza? More than 1,100 garment workers died and thousands more were injured. As searchers clawed through the rubble looking for survivors, they found clothing tags from large international apparel brands....

Business Stepping Up: Consulting for Change
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Business Stepping Up: Consulting for Change

Huffington Post L. Hunter Lovins November 2017 With Laura Gitman, Senior Vice President at BSR Laura Gitman has been a consultant her whole working life. Working with a variety of companies, helping them to solve big problems, she specializes in helping companies solve sustainability challenges and develop and implement strategies that enable them to create both...