L. Hunter Lovins
Episode II – Wrath of Businesses Stepping Up
Last week I presented the business case for sustainability. Today Alejandro Crawford, professor of entrepreneurship at the Bard MBA in Sustainability talks about how disruptive innovation can unleash the next industrial revolution.
At Bard, every MBA takes entrepreneurship because we believe these skills are essential for all sustainability leaders, not just those doing startups. Faculty members connect their courses to Alejandro’s through Bard’s Disrupt to Sustain pitch competition (pictured above). Students build innovative solutions, then pilot, commercialize, fund and scale them.
Alejandro has partnered with filmmaker and Bard MBA Amy Kalafa to create a TV series making entrepreneurship a high-energy, filmed activity one can learn. (Spoiler alert – I’ll be one of the “sharks” in what Alejandro says is the next economy’s answer to Shark Tank).
Alejandro’s entrepreneurship class starts with a simple question: What should just work differently?