Natural Capitalism Solutions is recognized internationally for its work in the field of sustainability. Formed by Hunter Lovins, co-author of the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, Natural Capitalism Solutions is led by Lovins, who has over 40 years experience in business, sustainability, and change management.

Together with their network of best in class sustainability professionals, the Natural Capitalism staff has an impressive record in developing innovative and practical ways to increase efficiency and environmental practices, as well as economic sustainability, for a long list of government and corporate clients.

Natural Capitalism Solutions, a 501(c)3 non-profit, was founded by Hunter Lovins and David Elliot in 2002 after Hunter left Rocky Mountain Institute (RMI), which she cofounded 20 years earlier. Hunter wanted to establish an organization that collaborated with like-minded experts to implement the principles of Natural Capitalism. Over the years, the organization has remained small, collaborative, and successful in educating and implementing genuine sustainability.

As a non-profit, we are guided by our mission and founding principles and our projects focus on education, consulting, and maintaining a free resource library.

Sustainability Defined

The term “sustainability” and its popularity is relatively new, as Hunter says, she is the professor of a field—sustainability—that did not exist when she went to school. While many identify with the Brundtland definition of sustainability, it was designed specifically to pertain to development. NCS believes that each organization, each person has their own definition of sustainability as it pertains to themselves and the environment around them. We have collected definitions over the years—see which definition of sustainability you most identify with.

Walking Our Talk

“Walking the Talk.” Read about how NCS internalizes sustainability–how we make our organization more prosperous by following our own advice. Beyond turning off our computers at night and changing the lightbulbs, what projects have been affordable and successful for us, personally… read more.

Our Logo

Read about the symbolism behind our logo, and the New Zealand artist who inspired it.