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Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.

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Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.

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Latest News

Crisis May Trigger Transition

Policy Forum February 2017 Biodiversity Could Trump be the catalyst for a seismic shift toward a sustainable and desirable future? The election of Donald Trump to the US Presidency could enable the creative [...]

AWOKE || KUCI Radio Interview with Hunter Lovins || July 5, 2017

On July 5, Hunter spoke with KUCI Radio to discuss current business trends, our present economy and the impacts of global climate change. For more on the talk-show host Calvin Grace, visit his website here. [...]

3 July 2017 | Munich, Germany | Radical Hope: Inspiring Sustainability Transformations through Our Past

L. Hunter Lovins “Radical Hope for a Finer Future” https://natcapsolutions.org/wp-content/uploads/2017/10/Radical-Hope-Workshop-Hunter-Lovins-Keynote.mp4

Annual Conference of The CLUB OF ROME 2016 in Berlin

Interviews from the attendees of the Annual Meeting of the Club of Rome, in Berlin, November 2016. Hunter Lovins was in attendance.

Killing Your Future

Paris Climate Accord Huffington Post L. Hunter Lovins February 2017 This article has been submitted as part of the Natural Capital Coalition’s series of blogs on natural capital by Hunter Lovins, President, Natural [...]

Can Trump’s Election Open The Door To A Sustainable And Desirable Future?

Sustainable Future Huffington Post L. Hunter Lovins February 2017 This article has been submitted as part of the Natural Capital Coalition’s series of blogs on natural capital by Hunter Lovins, President, Natural Capitalism [...]

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About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

We are a proud member of 1% for the Planet!

One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

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Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.

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Today we remind ourselves to be thankful for the bounties that our planet provides. We need to make decisions that protect and regenerate this beauty! ... See MoreSee Less

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Don't miss Hunter's LIVE interview today at 11:30MST on Regenerative Economics at the Disruptive Innovation Festival ! ... See MoreSee Less

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The Change Finance Diversified Impact U.S. Large Cap Fossil Fuel Free ETF [CHGX] launch on the New York Stock Exchange on Wall Street last week. What an exciting moment in the history of investing!

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Last year, #GivingTuesday broke a record with $168 million in charitable donations worldwide. Join the global giving movement this year and support NCS.

Tag our social media handle, alongside #GivingTuesday, and encourage your friends to start off the giving season right.

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Our favorite #Shero, featured by #ClimateOptimist ! Hunter is pushing society closer towards A Finer Future through facts, time-tested expertise, and immeasurable global influence. ... See MoreSee Less

We're shining a light on our climate #shero’s during #COP23. Awesome #climateoptimist Hunter Lovins! Natural Capitalism Solutions Pls Repost

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