Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.


Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.

Every Contribution Helps



Receive our quarterly newsletter, event invitations, and stay up to date on everything going on here at Natural Capitalism Solutions.

Keep up to date with everything NCS!



It is important that everyone does their part to improve our world. Find out what you can do!

Get Involved


Latest News

18 May 2016 | Boulder, CO | 8th Annual ARCS Research Conference

L. Hunter Lovins: "What Sustainability Needs to Know" (View/Download Slideshow Here)

9 May 2016 | Los Angeles, CA |Campbell Hall General Assembly

L. Hunter Lovins: "What Can You Do" (View/Download Slideshow Here)

24 April 2016 | Dallas, TX | Earth Day TX

L. Hunter Lovins: "Economics for the Anthropocene" (View/Download Slideshow Here)  

Colorado Mountain College Sustainability Conference

Hunter Lovins was the Keynote for the 2016 Colorado Mountain College Sustainability Conference in Steamboat Springs, CO. This was a wonderful event where NCS helped CMC launch the "Sustainability Action Plan Recommendations Report"

21 April 2016 | Steamboat Springs, CO | CMC Sustainability Conference

L. Hunter Lovins: "Education in the Anthropocene" (View/Download Slideshow Here)

Sustainable Manufacturing Forum at Pratt & Whitney | April 19, 2016

Hunter Lovins shares how sustainability has a strong business case and smart companies are embracing the challenges of Climate Change and resource constraints in their operations and strategy.

Load More Posts

About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

We are a proud member of 1% for the Planet!

One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

Explore Our Extensive Library of Resources

Support Us

Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.





Connect with Us


It is a shame that natural capitol is considered to be 'free' by many businesses and developers.
... See MoreSee Less

View on Facebook

Join the conversation about one of the greatest human rights/energy development conflicts in modern American history.

See you at the Alliance For Sustainable Colorado next Tuesday, March 28th at 5:30!
... See MoreSee Less

View on Facebook

" CLIF Bar ... is a company that works to sustain the planet, community, people, brands, and business." ~Matthew Dillon

We are pleased to announce Matthew Dillon, Director of Agriculture Policy & Programs of CLIF Bar, will join the 1st Annual Regenerative Future Summit this May!

#Clif #nutrition #bestpractices #agriculture
... See MoreSee Less

View on Facebook

Washington calls climate change research a 'waste of money,' but business-as-usual is projected to cost the world trillions of dollars in the next 25 years.

Where is value missing?
... See MoreSee Less

View on Facebook

In Boulder County, Zero Waste practices reduce our landfill flow and elongate product life cycle.

How does the rest of the world see their trash?
... See MoreSee Less

View on Facebook

Hunter Lovins will keynote Energy Frontiers 2017 THIS Friday.

Admission is free and the topics are buzz-worthy. Register now!
... See MoreSee Less

Energy Frontiers 2017

March 17, 2017, 10:00am - March 17, 2017, 6:00pm

For more info visit: Detailed Agenda: 10am-12pm: Career and networking fair for students to meet with energy companies and for local companies to find exci...

View on Facebook