Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.


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Latest News

9 May 2016 | Los Angeles, CA |Campbell Hall General Assembly

L. Hunter Lovins: "What Can You Do" (View/Download Slideshow Here)

24 April 2016 | Dallas, TX | Earth Day TX

L. Hunter Lovins: "Economics for the Anthropocene" (View/Download Slideshow Here)  

Colorado Mountain College Sustainability Conference

Hunter Lovins was the Keynote for the 2016 Colorado Mountain College Sustainability Conference in Steamboat Springs, CO. This was a wonderful event where NCS helped CMC launch the "Sustainability Action Plan Recommendations Report"

21 April 2016 | Steamboat Springs, CO | CMC Sustainability Conference

L. Hunter Lovins: "Education in the Anthropocene" (View/Download Slideshow Here)

Sustainable Manufacturing Forum at Pratt & Whitney | April 19, 2016

Hunter Lovins shares how sustainability has a strong business case and smart companies are embracing the challenges of Climate Change and resource constraints in their operations and strategy.

19 April 2016 | Hartford, Connecticut |Sustainable Manufacturing Forum

L. Hunter Lovins: "Flying into the Future" (View/Download Slideshow Here)  

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About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

We are a proud member of 1% for the Planet!

One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

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Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.





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One of our speakers for the 1st Annual Regenerative Future Summit, Rob Schuham of COMMONworks , speaking on capitalism, branding, and how humans interact.
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"I really wonder what gives us the right to wreck this poor planet of ours." -Kurt Vonnegut
When will the world accept #cleanenergy ?
#earthweek #pollution #sustainability #future
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Hunter Lovins , at the Smithsonian, prefacing her keynote speech at The Sustainability Consortium.

How can our society go beyond 'just' sustainability to a regenerative economy?
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Do economics ever feel complicated? Do you wish you could understand how to implement change?

Kate Raworth (a speaker at the ) gives insight to how we can create a regenerative economy:
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