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Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.


Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.

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Latest News

NCS Employee Spotlight: AJ Grosenbaugh

Natural Capitalism Solutions Employee Spotlight AJ GROSENBAUGH   AJ Grosenbaugh has been with Natural Capitalism Solutions for almost a year. Starting as an intern and moving onto a full-time employee  this past may, he's been [...]

Ocean Acidification Still Matters in Colorado

Blog Post: Ocean Acidification BY: TATJANA KUNZ (Summer Intern 2017)   Even those of us in landlocked Colorado, 745 miles from the nearest shore, rely on the ocean. The ocean absorbs large amounts of the [...]

Sue the Bastards

Floods Huffington Post L. Hunter Lovins September 2017 When flood waters rose in Houston and Hurricane Harvey spread eastward to already battered regions of the Gulf coast, the urgent priority was preservation of life, evacuation of [...]

Business Stepping Up: The Principles of Sustainable Management

Sustainable Management Huffington Post L. Hunter Lovins August 2017 The first in a series in which I will chat with change-agent professors delivering sustainability expertise. In the early 1990s, Professor Mike Russo suggested that there [...]

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About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

We are a proud member of 1% for the Planet!

One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

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Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.





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Our friends over at CU SEEC are partnering with B Corporation for a environmental business workshop, this Thursday in Boulder! If you currently own a business, and want to evaluate your current or future environmental business impact, come for a consultation that can help set you up for success. Tickets in description, RSVP today! ... See MoreSee Less

Best for Colorado Workshop

February 1, 2018, 6:00pm - February 1, 2018, 9:00pm

On Feb. 1, CU's Net Impact Club, in cooperation with B Lab, will host a Best for Colorado Workshop for businesses in and around Boulder. At the workshop, you will receive hands-on support from MBA st...

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Hunter, Isabel, and Brandon taking notes at the Regenerative Organization Summit last Tuesday. We all walked away with a better understanding of "Regenerative" and its implications.

Thanks to Regis University College of Business and Economics SEED Institute and The Alliance Center for hosting a great event!
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Check out Hunter at the Regenerative Organization Summit, hosted by the Regis SEED Institute. ... See MoreSee Less

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Hunter's voice is loud and compelling: Let's solve climate change and make a profit. ... See MoreSee Less

"We have all of the technologies to get it done. The result will be a far more welcoming world for our children and for theirs. Doing this will deliver more livable communities, better jobs, and a muc...

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This inspirational interview with Hunter Lovins from 4 years ago is still relevant, educational, and entertaining.

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