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Implementing Genuine Sustainability

Natural Capitalism Solutions’ mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries.

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Latest News

Killing Your Future

Paris Climate Accord Huffington Post L. Hunter Lovins February 2017 This article has been submitted as part of the Natural Capital Coalition’s series of blogs on natural capital by Hunter Lovins, President, Natural [...]

Can Trump’s Election Open The Door To A Sustainable And Desirable Future?

Sustainable Future Huffington Post L. Hunter Lovins February 2017 This article has been submitted as part of the Natural Capital Coalition’s series of blogs on natural capital by Hunter Lovins, President, Natural Capitalism [...]

The Day You Changed The Economy

Regenerative Economy Huffington Post L. Hunter Lovins April 2017 This article has been submitted as part of the Natural Capital Coalition’s series of blogs on natural capital by Hunter Lovins, President, Natural Capitalism [...]

Leading for Well-being

Leading for Well-being Huffington Post L. Hunter Lovins February 2016 This article has been submitted as part of the Natural Capital Coalition’s series of blogs on natural capital by Hunter Lovins, President, Natural [...]

23 February, 2017| OECD Conference| Leading for WellBeing

L. Hunter Lovins "Leading for WellBeing" (Download PDF Slideshow Here) Please contact [email protected] for the powerpoint slides.

20 February 2017 | New York, NY | REI Bard Talk

L. Hunter Lovins: "A Finer Future" (Download PDF Slideshow Here) Please contact [email protected] for the powerpoint slides.

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About us

NCS helps companies, communities and countries implement the principles presented in the acclaimed book Natural Capitalism: Creating the Next Industrial Revolution, co-authored by NCS’s leader, Hunter Lovins. These principles underpin a whole-system sustainability framework. Since the book’s publication in 1999, Hunter and her colleagues have used these principles to enable citizens to implement profitable sustainability. Their Integrated Bottom Line approach cuts costs, reduces risk, attracts and retains the best talent, engages workers, differentiates brands, drives profitability, and generates market leadership.

We are a proud member of 1% for the Planet!

One Percent For The Planet

One Percent For The Planet

Principles for Natural Capitalism

This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion.
This approach enables a wide array of products to be produced using sunlight with processes that emulate nature’s genius. It emphasizes Walter Stahel’s concept of the circular economy and cradle to cradle manufacturing, in which waste is eliminated, materials are reused,  and products are remanufactured.
Such approaches implement ecological economics to create sustainable prosperity. It improves human well-being and social equity, while significantly reducing environmental risk an ecological scarcities. It supports shared well-being on a healthy planet, delivering greater wealth, intact communities and abundant ecosystem services and natural resources.

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Natural Capitalism Solutions continues to lead the way in creating a path to a sustainable future. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a verdant and healing planet.

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Hunter Lovins at the BCRES - Colorado Renewable Energy Society, Boulder County Chapter meeting last week:
"The transition to renewable energy is inevitable."

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#HunterLovins #climatechange #fossilfuels #future #climateaction #BCRES #RenewableEnergy #presentations
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Catch Hunter in Boulder, CO this Tuesday at 6:45 as she discusses updates on the Paris Climate Action Pact.

Colorado Renewable Energy Society (CRES)
#speech #meeting #climateaction #ParisAccords
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