Tag: The Green Movement

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"Point of View" by Martin C. Pederson

MetropolisMag (by Martin C. Pederson) 27 April 2011  For our 30th anniversary issue, I interviewed three pioneers in the green building movement: Bill McDonough, USGBC President and CEO Rick Fedrizzi, and Hunter Lovins. It turns out all three of them share a common approach to environmentalism. They engage with business, rather than confront it. I’d call it...